Global Coffee Launch Plan for Southeast Asia Cities
You are the Operations Director for a global coffee chain, planning to launch a new iced beverage series simultaneously across five major Southeast Asian cities: Singapore, Kuala Lumpur, Bangkok, Ho Chi Minh City, and Jakarta, within the next 6 months. Your objectives are: Maximize social media exposure on each city's launch day Ensure a stable supply chain (all key ingredients sourced from Vietnam) Keep the total marketing budget under USD 500,000 Develop at least two contingency plans to address potential disruptions (e.g., typhoons, transport strikes) Please create a detailed plan covering the following: A launch timeline for each city (taking into account local holidays, seasonal weather patterns, and competitor activities) A social media strategy (platform selection, content outlines, KOL/influencer collaboration suggestions) A logistics and supply chain design (considering transport times, risk mitigation, and cost control) Emergency contingency plans (at least two scenarios, with corresponding rapid response measures) A budget allocation plan (clearly breaking down spending across activities) Requirements: Provide justifications for each major decision Highlight dependencies and priorities between steps Summarize the plan in an actionable format (preferably a Gantt chart)
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